Increase website traffic and rank in Google

If you want to increase traffic to your web site, a good place to start is by increasing free traffic from people using search engines such as Google.

You have to first decide which are the best words or phrases which people will search for which are related to your web site. Make a list of all the words and phrases which you think people will be searching for to find your service or product and then research these using free online tools. Google offers some free tools to research and you can find it by searching for 'Google keyword tool'. This tool will show you how many searches are being made each month for particular words and terms.

It is best if you find a word or term which is being searched for regularly but which does not have a great deal of competition as this means you will be able to rank higher in a shorter time. Once you have settled on a few good terms which you want to rank highly for, then it is time to start making changes to your site to achieve this.

Start by making sure the title tags of your web site contain one of the keywords or phrases which you want to target. Try to use a different keyword for each different page of your website so that you can better target the traffic you want for that page. Along with the title tag, you should also make sure the description and content tags contain your keywords as this is another place where the search engines will take their cue. Much of the amendments you have made so far will not be noticed by the user, but they will help with search engine ranking.

The next stage is to move onto the section which your site visitors will see. Use the headline1 and headline2 tags when writing your web site copy as search engines will take note that you are telling them that whatever is placed in the headline tags is important for your visitors. Remember to also try and include your keywords within your headlines.

Throughout the rest of the copy, try and sprinkle a few of your keywords in the copy but try not to make it too obvious that you are forcing keywords into the copy. Try and keep the text in a very readable format for the visitors.

Something else to keep in mind is making sure that your images are properly named so that they too will be indexed by the search engines.